Creation of the Bottled Water Industry

In class today we discussed  Fishman's analysis of the bottled water industry.  Dr. Anderson briefly mentioned that it's funny how such an industry can be created by the market when there is no need for it.  But there was never any talk of why such an industry has been created.

Was the bottled water industry created by the advertising industry as suggested in class?  I would agree that yes, the advertising industry is partially responsible.  But what are the other factors?  Could a medical/scientific push for clean water be to blame as well?  With such findings the media outlets have picked up stories on the issue.  I saw an article in the Volante recently with a headline asking what is in your water.  This argument ties back to earlier discussions this semester about the media and the fear it can raise in some individuals.  A fear that may drive a person to buy bottle water because it is slightly cleaner, or is advertised as such.

I find it very interesting to see these themes re-appearing in indirect ways with regards to questions of social justice and economy.  The discussion could essentially turn into, "is buying bottled water worse than spending the little money you have on tatoos or toys?"  It just goes to prove how complicated our society and social policy can become.